Marketing is in Trouble - Colin Gordon
Marketing is in Trouble
20.00 Add to Cart

Marketing is in Trouble

20.00

Colin Gordon

Marketing. It’s meant to be at the core of every business, bridging the gap between product and customer and transforming that into sales. But Colin Gordon sees marketing today as undergoing a crisis. Why? There’s no solid management process or measurement standards. What’s more, no one can agree on what exactly ‘marketing’ is.

In stock

Paperback

October 2020

Powered by Stripe

Description

Marketing. It’s meant to be at the core of every business, bridging the gap between product and customer and transforming that into sales. But Colin Gordon sees marketing today as undergoing a crisis. Why? There’s no solid management process or measurement standards. What’s more, no one can agree on what exactly ‘marketing’ is.

In Marketing is in Trouble, Gordon does a deep dive into what’s wrong with marketing – and how we can fix it. Bringing his expertise from over 35 years of experience leading some of Ireland’s best-known businesses and brands, he offers an insider’s insights combined with an accessible, conversational tone. Through a series of unique research, case studies and personal anecdotes, he explores the world of marketing and how it has lost its way … ultimately boiling it down to one core purpose: to make selling easier.

Colin Gordon has been there, done that and sold the T-shirt. If he doesn’t have something valuable to say to all of us who care about what marketing can do for business, I can’t imagine who does.

Ian Young, Long time MD Irish International/BBDO Dublin.

Additional information

Author

Reviews

There are no reviews yet.

Be the first to review “Marketing is in Trouble”

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.