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The Irish Edge

The Irish Edge

The Irish Edge: How Enterprises Compete on Authenticity and Place (eBook)

Finbarr D. Bradley and James J. Kennelly

Availability: Out of stock

Kindle ebook:

1. Amazon UK: click here
2. Amazon US: click here

ePub ebook:

1. Kobo Ireland: click here
2. OverDrive: click here

Telling the stories of Irish businesses that have successfully integrated their Irishness with the demands of the global marketplace, The Irish Edge is intended as an inspiration to entrepreneurs/innovators and owners of export-oriented SMEs.

Description

At a time when public policy remains focused on foreign direct investment as the primary engine of the Irish economy, the authors argue that a greater focus should be placed on growing high-calibre indigenous enterprises that are rooted in Ireland, but stand tall on the international stage.

  • The Irish Edge tells the stories of successful Irish enterprises that have survived and thrived through the recession, building on authenticity, culture, tradition, place, identity, language and sustainability.
  • The businesses in this book compete, not only on the basis of identity, but by adapting themselves to what is now called the modern ‘experience’ economy.
  • Such businesses include: Inis Meáin, which the Financial Times headlined ‘A Chic Knitwear Outpost in the Aran Islands’; Cnoc Suain, a restored seventeenth century hill village in Co. Galway; Ballymaloe Cookery School; animation enterprise Telegael; craft companies like Louis Mulcahy and Wild Goose Studio; brewing and distilling enterprises such as Cooley Distillery; and food ventures such as Country Choice and Folláin.

    The Irish Edge proposes an economic recovery based on such strong, identity-driven, modern enterprises that use local and traditional resources, along with technology, to create something appealing and new.



  • Additional Information

    Authors/Editors Finbarr D. Bradley and James J. Kennelly
    About Author/Editor Finbarr D. Bradley teaches green business at UCD and is a former professor at DCU and NUI Maynooth; James J. Kennelly is Professor of International Business at Skidmore College in Saratoga Springs, New York.
    ISBN 978-1-909895-04-1
    Format eBook
    Pages No
    Publication Date 1 Aug 13
    Short Description

    Kindle ebook:

    1. Amazon UK: click here
    2. Amazon US: click here

    ePub ebook:

    1. Kobo Ireland: click here
    2. OverDrive: click here

    Telling the stories of Irish businesses that have successfully integrated their Irishness with the demands of the global marketplace, The Irish Edge is intended as an inspiration to entrepreneurs/innovators and owners of export-oriented SMEs.

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